Social Psychology and Society
2012. Vol. 3, no. 1, 142–150
ISSN: 2221-1527 / 2311-7052 (online)
Impacts of Shocking Advertising on Consumer Behaviour
Abstract
General Information
Keywords: advertisement, advertising impact, shock advertising, consumer reaction
Journal rubric: Applied Research and Practice
Article type: scientific article
For citation: Groshev I.V., Morozova L.V. Impacts of Shocking Advertising on Consumer Behaviour. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2012. Vol. 3, no. 1, pp. 142–150. (In Russ., аbstr. in Engl.)
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