Language and Text
2023. Vol. 10, no. 3, 5–11
doi:10.17759/langt.2023100301
ISSN: 2312-2757 (online)
Usage of Neologisms Formed by Derivation in Online Advertising
Abstract
The article provides a brief overview of the principles of formation and usage of neologisms formed by derivation in English advertising materials. A description of existing methods and characteristics of derivative word formation in English is given, and examples of modern neologisms in advertising are analyzed. The research is focused on the lexical role of neologisms in the context of modern online advertising, their nominative and stylistic functions in the English advertising text.
General Information
Keywords: advertising text, online advertising, affixation, word formation, derivative word formation, derivation, neologisms
Journal rubric: General and Comparative Historical Linguistics
Article type: scientific article
DOI: https://doi.org/10.17759/langt.2023100301
Received: 01.09.2023
Accepted:
For citation: Litvinov A.V., Starovoytov A.S. Usage of Neologisms Formed by Derivation in Online Advertising [Elektronnyi resurs]. Âzyk i tekst = Language and Text, 2023. Vol. 10, no. 3, pp. 5–11. DOI: 10.17759/langt.2023100301. (In Russ., аbstr. in Engl.)
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