Lubov V Morozova

Groshev I.V., Morozova L.V.

Gender Discourse of Emotional 'Energization' of Shock Advertisement as Latent Goal Setting of Forming Consumer Attitudes towards a Product

Social Psychology and Society (2013. Vol. 4, no. 1, pp. 138–152)

1868

Groshev I.V., Morozova L.V.

Impacts of Shocking Advertising on Consumer Behaviour

Social Psychology and Society (2012. Vol. 3, no. 1, pp. 142–150)

1879