On the Perception of Television Advertisement in Children and Their Parents

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Abstract

The author reflects on the character of perception of advertisement (first of all, television advertisement) in children, adolescents and their parents. Basing on a series of studies, including her own, the author reveals how the amount of time that a child spends watching television correlates to the 'cluttering' of his speech with advertisement slogans. Another point of interest discussed in the paper is the parents' refusal to purchase a highly advertised, but rather unhealthy and useless product: the author explores whether this refusal can be considered a true cause of aggressive behavior of the disappointed child and whether there is a direct correlation between the child's age and the level of his/her trust in advertisements.

General Information

Journal rubric: Applied Research and Practice

Article type: scientific article

For citation: Marinova T.Y. On the Perception of Television Advertisement in Children and Their Parents. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2013. Vol. 4, no. 1, pp. 155–161. (In Russ., аbstr. in Engl.)

References

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Information About the Authors

Tatiana Y. Marinova, PhD in Biology, Associate Professor, Dean of the Faculty of Social Psychology, Moscow State University of Psychology and Education, Moscow, Russia, ORCID: https://orcid.org/0000-0002-1062-1391, e-mail: marinovatu@mgppu.ru

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