Theoretical and empirical approaches to the study of attitude to the discrimination of the ethno lookism

The article argues that the prohibition on the part of society displays ethno lookism as "ordinary" discriminatory practices aimed at representatives of ethno-cultural groups with a certain type of appearance, it leads to the actualization of masked, hid- den forms of this type of discrimination. This determines the transition to the study of the relevance of non-straight ethno lookism ways of expression. Previously developed by the author, "ethno-socio-psychological model of an empirical study of the re- lationship to ethno lookism" remaining base is insufficient to explain the phenomenon of variable, selective "attitude to the ethno lookism". The wide variation in levels of adopting discriminatory behavior of another, significant variations in the relationship between the model included factors within the studied groups, and between them have led to the development of the second model, called "subjective empirical model to study the relationship ethno lookism". The creation of such an empirical model is due to explanatory and predictive capabilities of the principle of subjectivity, as well as the level of subjectivity relationships with its human being, with a variety of ways and forms of human interaction with other people. The research was conducted with the financial support from Russian Foundation for Humanities (Project no. 16-36-00049 “Sociopsychological theoretical-empirical model of a study on the attitudes towards ethnolookism, i.e. discrimination which is based on everyday terms denoting the types of appearance”).

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