Socially bold personality in the real communication and Internet communication: the analysis of representations of people of the different age



The article is concerned with the results of the study, subject of which is the submis- sion of the respondents of the different age groups about the social and bold personality. Required property of the respondents was the presence in the Internet environment and participation in various social networks. They assessed social and bold personal- ity in such contexts of communication, as real communication and Internet communication. Analyses were undertaken to determine the structural and content features of emotional and semantic representations of the phenomenon of the social and bold personality, depending on the context of communication, but also the detection of age-sensitive representations of the young respondents (19—35 years), middle-aged respondents (36-55 years) and older respondents (from 56 to 70 years). The concept of the “social and bold personality in real communion” is shown to have a high semantic relevance, strongly marked positive emotional coloration and a similar factor structure for respondents of all age groups. The concept of the “social and bold personality in online communication” with a high semantic significance in the perception of the young respondents moves into a zone of moderate and semantic importance in representations of the middle-aged and older respondents. In representations of the respondents of all age groups, the attractiveness of the "social and bold personality in Internet communication" is less than in comparison with the "social and bold personality in the real communication". The age-specific of the social representations about social and bold personality in the real and virtual communication has been analysed in detail.

General Information

Keywords: social boldness, social and courageous personality, communication, communication context, online communication

Journal rubric: Empirical Research

Article type: scientific article


For citation: Pogodina A.V., Esaulova K.S. Socially bold personality in the real communication and Internet communication: the analysis of representations of people of the different age. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2017. Vol. 8, no. 1, pp. 38–55. DOI: 10.17759/sps.2017080103. (In Russ., аbstr. in Engl.)


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Information About the Authors

Alla V. Pogodina, PhD in Psychology, Associate Professor, Head of Management Psychology Chair, Department of Social Psychology, Moscow State University of psychology and education (MSUPE), head of the master's program "Organizational Psychology", Moscow, Russia, ORCID:, e-mail:

Kira S. Esaulova, Deputy General Director, The Federal State Budgetary Institution “Center of International Educational Activities” (FSBI “Interobrazovanie”), e-mail:



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