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Social Psychology and Society
2018. Vol. 9, no. 3, 42–52
https://doi.org/10.17759/sps.2018090305
ISSN: 2221-1527 / 2311-7052 (online)

Visual methods in socio-psychological research

 
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Abstract

The methodological and historical background of the use of visual methods in social and psychological research is considered. The advantages of a multimodal approach to the analysis of social phenomena are discussed; the main ways of including visual data in qualitative research are systematized. The key areas and directions of research using the visual approach are outlined. An attempt is made to organize all the variety of visual studies, from the use of visual data as an aid to the analysis of visual data as such. The main groups of visual studies use images 1) as a means of visualizing the results; 2) as an incentive to initiate discussion; 3) as an addition to verbal information that helps self-disclosure; 4) as a way to Express their views or relationships; 5) as an independent goal of the study. Despite the prevalence of verbal research methods in psychology, human ideas about the world are multimodal, so the use of a multimodal research strategy is designed to enrich knowledge about the person and his place in the social world.

General Information

Keywords: visual data, visual methods, qualitative research, interpretive approach, multimodal and monomodal approaches, visual culture

Journal rubric: Theoretical Research

OpenAlex citations: 6

OpenAlex trends: Participatory Visual Research Methods, Focus Groups and Qualitative Methods, Community Health and Development

Information about the work in OpenAlex

Number of citations: 6

Topics

Participatory Visual Research Methods

This cluster of papers focuses on the use of participatory visual research methods, such as Photovoice and graphic elicitation, in social science research. It explores the engagement of communities, ethical considerations, and empowerment through visual methodologies, emphasizing youth participation and social justice.

Number of works: 35078  |  Total number of citations: 300343

Topic detailsв OpenAlex

Focus Groups and Qualitative Methods

This cluster of papers focuses on qualitative data collection and analysis methods, including the use of focus groups, qualitative interviewing techniques (such as telephone, face-to-face, and online interviews), ethical considerations in internet research, and methodological reflections on virtual ethnography. The papers also discuss the advantages and limitations of different data collection approaches and provide insights into conducting research in sensitive or hard-to-reach populations.

Number of works: 13282  |  Total number of citations: 261742

Topic detailsв OpenAlex

Community Health and Development

This cluster of papers focuses on the empowerment of communities through collaborative partnerships, capacity building, and health promotion. It explores concepts such as sense of community, psychological empowerment, and social justice, with a particular emphasis on youth empowerment and interorganizational collaboration. The papers also delve into the effectiveness of community coalitions and the role of empowerment in addressing health disparities.

Number of works: 46910  |  Total number of citations: 1040245

Topic detailsв OpenAlex

Work details in OpenAlex

Article type: scientific article

DOI: https://doi.org/10.17759/sps.2018090305

Published

For citation: Mel’nikova, O.T., Mezentseva, A.S. (2018). Visual methods in socio-psychological research. Social Psychology and Society, 9(3), 42–52. (In Russ.). https://doi.org/10.17759/sps.2018090305

© Mel’nikova O.T., Mezentseva A.S., 2018

License: CC BY-NC 4.0

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Information About the Authors

Olga T. Mel’nikova, Doctor of Psychology, Professor, Lomonosov Moscow State University, Moscow, Russian Federation, e-mail: melnikova-o@yandex.ru

Aena S. Mezentseva, Head of Research and Development Department of the Laboratory, «Humanitarian Technologies», Moscow, Russian Federation, e-mail: alyona.mezentseva@yandex.ru

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