Value measurements of generations through actualized fears



The article presents the results of the study of the values of representatives of generations through actual fears through the author’s questionnaire. We have compiled data on the study of values in psychology and sociology and showed that values, value orientations constitute the core of the individual, underlie social norms. The avail able methods for the study of values that identify them at the group or personal level are discussed. A link is found between values and human fears. A working version of the author’s questionnaire examining the values of generations through actual fears (fears: I, others, nature, culture, technology, mystical) is presented. The sample of representatives of generations (180 people) shows the results of the initial testing of the questionnaire. It was shown that the «Transitional» generation (according to N. Howe, W. Strauss is generation X) is dominated by the value of culture and the fear of losing it, the «Informational» generation (generation Y) is dominated by the value I and the fear of losing oneself, The «New» generation (generation Z) is the most valuable information technology and the fear of the multiplicity of worlds is actualized. It is concluded that the submitted questionnaire is easy to use, speeds up the process of use and reveals the peculiarities of values from deep positions.

General Information

Keywords: values, value orientations, generations, fears, value significance

Journal rubric: Empirical Research

Article type: scientific article


Funding. The article was prepared with the financial support of the Russian Federal Property Fund. Project No. 18-013- 00910 «The Dynamics of Generation Values as a Marker of the Transformation of Social Relations in Russian Society»

For citation: Pishchik V.I. Value measurements of generations through actualized fears. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2019. Vol. 10, no. 2, pp. 67–81. DOI: 10.17759/sps.2019100206. (In Russ., аbstr. in Engl.)


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Information About the Authors

Vlada I. Pishchik, Doctor of Psychology, Professor of the Department of Educational Psychology and Organizational Psychology, Don State Technical University, Southern Federal University, Rostov-na-Donu, Russia, ORCID:, e-mail:



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