Корпоративный феминизм? Эмма Уотсон и движение ООН #HeForShe

В этой статье приводится исследование речи актрисы Эммы Уотсон, которая была посвящена запуску движения HeForShe, произошедшему в 2014 году в штаб-квартире ООН. Особый акцент в выступлении был сделан на отношение к мужчинам — якобы движение HeForShe, признавая важность роли мужчин, отличается от традиционных феминистических подходов. Данное исследование направлено на поиск и изучение противоречий как непосредственно в заявлениях актрисы, так и в самом движении, с помощью смешанного метода анализа: применяются традиционные методы для разбора политической риторики, оценочного языка, фрейминга, способа решения проблем, натурализаци, замалчивания. Результаты подчеркивают дискурсивное напряжение, связанное с изображением мужчин, которое преуменьшает их вину в несправедливом отношении к женщинам на протяжении истории и подчеркивает их жертвенность. В заключении выявляются некоторые корпоративные противоречия, пронизывающие движение HeForShe.

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