Social Psychology and Society
2013. Vol. 4, no. 1, 138–152
ISSN: 2221-1527 / 2311-7052 (online)
Gender Discourse of Emotional 'Energization' of Shock Advertisement as Latent Goal Setting of Forming Consumer Attitudes towards a Product
Abstract
General Information
Journal rubric: Applied Research and Practice
Article type: scientific article
For citation: Groshev I.V., Morozova L.V. Gender Discourse of Emotional 'Energization' of Shock Advertisement as Latent Goal Setting of Forming Consumer Attitudes towards a Product. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2013. Vol. 4, no. 1, pp. 138–152. (In Russ., аbstr. in Engl.)
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