Personal Reputation: Risks and Dangers

The paper reports outcomes of a theoretical research into the notion of 'personal reputa- tion' in the context of the author's concept of personal representations of the 'I — Other' interaction. The paper distinguishes between reputational risks (that have a personal per- spective and are related to the one taking the risk as well as to the one at risk) and reputa- tional dangers (localized in society and constituting a threat to the Other/Others or a threat coming from the Other/Others. Results of an empirical research on personal reputation in real, functioning small groups are provided, along with the descriptions of reputational dan- gers and risks arising for an individual in the process of communication in a small group, such as risks of 'not revealing oneself' or 'evoking mistrust towards oneself', and dangers of 'con- formity', 'reference' and 'double devaluation'.

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