Values and Attitudes towards Innovation among Different Generations of Russian People

The article demonstrates the results of the studies which were aimed to identify the relationship between individual values and attitudes towards innovation. 380 respondents, young and adult representatives of the Russian population, took part in the research. The respondents belonged to the younger generation (under 25 years old) or to the adult generation (over 45 years old). This research is based on the idea that the general predisposition for novelty and innovation can be conditioned by individual values. It has been revealed that values of “Humility”, “Conformity Rules”, “Security”, “Tradition” can interfere with the acceptance of innovation by the adult generation of the Russians. The values of “Self-Direction Thought”, “Stimulation”, “Achievement”, “Power Dominance”, “Power Resource” stimulate people to accept and implement innovations. “Universalism Concern” and “Conformity Interpersonal”, in their turn, impede the acceptance of innovations. This paper was prepared within the framework of the Academic Fund Program at the National Research University Higher School of Economics (HSE) in 2015- 2016 grant № 15-01-0060) and supported within the framework of a subsidy granted to the HSE by the Government of the Russian Federation for the implementation of the Global Competitiveness Program.

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