Processing fluency and impressions of joy and pride



The mere exposure effect consists in the increasing of affective preference (sympathy/ liking) for a previously encountered stimulus. Many researches connect it with processing fluency and effort savings (hedonic marking hypothesis [17]). The present study investigates, whether processing fluency connects with other positive emotions. We supposed higher processing fluency correlates with grater intensity of pride and joy. In 1 Experiment participants (n = 98) recognize 10 well-known proverbs in guessing game. Then they marked proverbs about that they would brag to their friends and ranked all proverbs from the most to the lest pleasant. In 2 Experiment 4 groups each of that concluded 24 different complicated joy statements were pairwise compared. Participants (n = 55) chosen most funny and marked unfunny statements. Results shows most sympathy is connect with higher processing fluency, but pride and joy appear more often in connection with more complicated stimuli required lower processing fluency.

General Information

Keywords: mere exposure effect, processing fluency, positive affect, joy, pride

Journal rubric: Empirical Research

Article type: scientific article


For citation: Kravchenko Yu.E. Processing fluency and impressions of joy and pride. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2017. Vol. 8, no. 4, pp. 91–106. DOI: 10.17759/sps.2017080407. (In Russ., аbstr. in Engl.)


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Information About the Authors

Yunna E. Kravchenko, PhD in Psychology, Associate Professor, Associate Professor, Russian Presidential Academy of National Economy and Public Administration, Moscow, Russia, ORCID:, e-mail:



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