Social Psychology and Society
2026. Vol. 17, no. 2, 164–181
doi:10.17759/sps.2026170210
ISSN: 2221-1527 / 2311-7052 (online)
Leadership functions in the negotiation process in the context of the introduction of artificial intelligence technology
Abstract
Context and relevance. The use of artificial intelligence (hereinafter referred to as AI) in the negotiation process creates a fundamentally new hybrid anthropotechnical reality, in which interpersonal communication is supplemented by the mandatory use of AI as an intellectual mediator-assistant, critically important for enhancing negotiation effectiveness. This presents the negotiation leader with new challenges, as a result of which the traditional functions of the leader undergo systemic transformation. There is a need to define a new structure of the negotiation leader's functions, reflecting their central role in the process.
Objective. To analyze the transformation of the leader's functions in the negotiation process under the influence of AI technologies.
Hypothesis. With the introduction of AI technologies into the negotiation process, the value of a leader increases and their functions are transformed.
Methods and materials. The study involved 60 subjects – senior students of the Moscow Aviation Institute (National Research University). The age of the participants is 22-23 years old. The methods of laboratory experiment and observation were used in the work, during which the effectiveness of the negotiation process was assessed according to the developed assessment scale.
Results. The results showed that teams in which the leader critically evaluates the recommendations of AI achieved better results during the negotiation process. The most significant advantages were shown in the quality of the relationship between the parties and the ethical validity of the decisions. At the same time, teams relying solely on AI were more likely to demonstrate formally optimal but socially immature arrangements. The study confirmed that the control of a human leader remains an indispensable element for achieving comprehensively effective and sustainable negotiation results.
Conclusions. The data obtained confirm that the presence of a leader in the negotiation process who critically evaluates the recommendations of AI through a system of five functions (strategist, interpreter, controller, emotional integrator, moral arbiter) increases the overall effectiveness of negotiations by strengthening the socio-psychological and ethical aspects of interaction.
General Information
Keywords: leader, negotiations, negotiation process, artificial intelligence, leadership functions, strategist, interpreter, controller, emotional integrator, moral arbiter, responsibility
Journal rubric: Empirical Research
Article type: scientific article
DOI: https://doi.org/10.17759/sps.2026170210
Received 26.12.2025
Revised 03.03.2026
Accepted
Published
For citation: Sorokoumova, E.A., Kochneva, A.Y., Cherdymova, E.I. (2026). Leadership functions in the negotiation process in the context of the introduction of artificial intelligence technology. Social Psychology and Society, 17(2), 164–181. (In Russ.). https://doi.org/10.17759/sps.2026170210
© Sorokoumova E.A., Kochneva A.Y., Cherdymova E.I., 2026
License: CC BY-NC 4.0
References
- Базаров, Т.Ю., Лобанова, Т.Н. (2025). Изменение организационной среды в ходе цифровой трансформации общества: тенденции, иллюзии и парадоксы. Социальная психология и общество, 16(3), 5–28. https://doi.org/10.17759/sps.2025160301
Bazarov, T.Yu., Lobanova, T.N. (2025). Changing the organizational environment during the digital transformation of society: trends, illusions and paradoxes. Social Psychology and Society, 16(3), 5–28. (In Russ.). https://doi.org/10.17759/sps.2025160301 - Белланже, Л. Переговоры; пер. с фр. под ред. И.В. Андреевой. 5-е изд. СПб.: Издательский дом «Нева», 2002.
Bellanger, L. (2002). Negotiations. Transl. from French by I.V. Andreeva. 5th ed. St. Petersburg: Neva Publ. (In Russ.). - Верещагина, Л.С., Зубарева, Л.А., Ольхова, Л.А., Семенова, С.В. (2021). Особенности изменения организационной культуры в эпоху цифровой трансформации: операционные и маркетинговые результаты. Экономика и предпринимательство, 8(133), 924–927. https://doi.org/10.34925/EIP.2021.133.8.175
Vereshchagina, L.S., Zubareva, L.A., Ol'khova, L.A., Semenova, S.V. (2021). Features of changes in organizational culture in the era of digital transformation: operational and marketing results. Ekonomika i predprinimatel'stvo, 8(133), 924–927. (In Russ.). https://doi.org/10.34925/EIP.2021.133.8.175 - Войскунский, А.Е., Солдатова, Г.У. (2021). Социально-когнитивная концепция цифровой социализации: новая экосистема и социальная эволюция психики. Психология. Журнал Высшей школы экономики, 18(3), 431–450. https://doi.org/10.17323/1813-8918-2021-3-431-450
Voiskunskii, A.E., Soldatova, G.U. (2021). Socio-cognitive concept of digital socialization: a new ecosystem and social evolution of the psyche. Psychology. Journal of the Higher School of Economics, 18(3), 431–450. (In Russ.). https://doi.org/10.17323/1813-8918-2021-3-431-450 - Гордеева, А.В., Кононенко, И.А. (2023). Представления о виртуальном общении и их взаимосвязь с личностными особенностями пользователей. Вестник Московского университета. Серия 14. Психология, 46(3), 11–31. https://doi.org/10.11621/LPJ-23-25
Gordeeva, A.V., Kononenko, I.A. (2023). Concepts of virtual communication and their relationship with the personal characteristics of users. Lomonosov Psychology Journal. Seriya 14. Psikhologiya, 46(3), 11–31. (In Russ.). https://doi.org/10.11621/LPJ-23-25 - Ефимчук, О.С. (2012). Лидерский потенциал как особое качество современного специалиста. Ученые записки Орловского государственного университета. Серия: Гуманитарные и социальные науки, 1(45), 349–357.
Efimchuk, O.S. (2012). Leadership potential as a special quality of a modern specialist. Uchenye zapiski Orlovskogo gosudarstvennogo universiteta. Seriya: Gumanitarnye i sotsial'nye nauki, 1(45), 349–357. (In Russ.). - Жуков, Ю.М. (2004). Коммуникативный тренинг. М.: Гардарики.
Zhukov, Yu.M. (2004). Communicative training. Moscow: Gardariki Publ. (In Russ.). - Йохансен, Б. (2023). Управляя компаниями будущего. Мышление полного спектра для развития бизнеса. М.: Манн, Иванов и Фербер.
Johansen, B. (2023). Full-spectrum thinking; How to Escape Boxes in a Post-Categorical Future. Moscow: Mann, Ivanov i Ferber Publ. (In Russ.). - Лебедева, М.М., Зиновьева, Е.С. (2023). Международная безопасность: глобальные и региональные тренды. Вестник Российского университета дружбы народов. Серия: Международные отношения, 23(1), 144–156. https://doi.org/10.22363/2313-0660-2023-23-1-144-156
Lebedeva, M.M., Zinov'eva, E.S. (2023). International security: global and regional trends. Vestnik RUDN. International Relations. Seriya: Mezhdunarodnye otnosheniya, 23(1), 144–156. (In Russ.). https://doi.org/10.22363/2313-0660-2023-23-1-144-156 - Мажкенов, С.А. (2022). Лидерство как инструмент раскрытия потенциала сотрудников организации. Лидерство и менеджмент, 9(2), 343–360. https://doi.org/10.18334/lim.9.2.114345
Mazhkenov, S.A. (2022). Leadership as a tool for unlocking the potential of employees of an organization. Liderstvo i menedzhment, 9(2), 343–360. (In Russ.). https://doi.org/10.18334/lim.9.2.114345 - Макаренко, Я.В., Соловьева, И.А. (2025). Цифровая трансформация предприятия: ключевые дефиниции, принципы и подходы. Вестник ЮУрГУ. Серия «Экономика и менеджмент», 19(1), 112–123. https://doi.org/10.14529/em250109
Makarenko, Ya.V., Solov'eva, I.A. (2025). Digital transformation of an enterprise: key definitions, principles, and approaches. Vestnik YuUrGU. Seriya «Ekonomika i menedzhment», 19(1), 112–123. (In Russ.). https://doi.org/10.14529/em250109 - Мирзоева, М.У. (2024). Организационные изменения в условиях цифровой трансформации: методология управления и оценка эффективности. Вестник евразийской науки, 16(6). URL: https://esj.today/PDF/99ECVN624.pdf
Mirzoeva, M.U. (2024). Organizational changes in the context of digital transformation: management methodology and performance assessment. Vestnik evraziiskoi nauki, 16(6). (In Russ.). URL: https://esj.today/PDF/99ECVN624.pdf - Митрошенков, О.А. (2000). Эффективные переговоры. М.: Инфра-М: Весь мир.
Mitroshenkov, O.A. (2000). Effektivnye peregovory [Effective negotiations]. Moscow: Infra-M: Ves' mir Publ. (In Russ.). - Петровская, Л.А. (1989). Компетентность в общении: социально-психологический тренинг. М.: Издательство Московского университета.
Petrovskaya, L.A. (1989). Kompetentnost' v obshchenii: sotsial'no-psikhologicheskii trening [Competence in communication: socio-psychological training]. Moscow: Moskovskogo universiteta Publ. 216 p. (In Russ.). - Тульчинский, Г.Л. (2023). Смысл, субъектность и ответственность в цифровых коммуникациях. Человек, 34(3), 73–92. https://doi.org/10.31857/S023620070026106-3
Tul'chinskii, G.L. (2023). Meaning, subjectivity and responsibility in digital communications. Chelovek, 34(3), 73–92. (In Russ.). https://doi.org/10.31857/S023620070026106-3 - Фишер, Р., Юри, У. (1990). Путь к согласию, или Переговоры без поражения. Пер. с англ. М.: Наука.
Fisher, R., Ury, W. (1990). Getting to Yes: Negotiating Agreement Without Giving In. Transl. from English. Moscow: Nauka Publ. (In Russ.). - Чернавин, Ю.А. (2021). Цифровое общество: теоретические контуры складывающейся парадигмы. Цифровая социология, 4(2), 4–12. https://doi.org/10.26425/2658-347X-2021-4-2-4-12
Chernavin, Yu.A. (2021). Digital society: theoretical contours of the emerging paradigm. Tsifrovaya sotsiologiya, 4(2), 4–12. (In Russ.). https://doi.org/10.26425/2658-347X-2021-4-2-4-12 - Rubin, J., Brown, B. (1975). The social psychology of bargaining and negotiation. New York: Academic Press.
- Wu, J., Wang, W., Li, Y. (2024). Emotional agents enabled bilateral negotiation: Persuasion strategies generated by agents' affect infusion and preference. Expert Systems with Applications, 252, Article 124202. https://doi.org/10.1016/j.eswa.2024.124202
- Wu, J. et al. (2025). An agent-based emotional persuasion model driven by integrated trust assessment. Engineering Applications of Artificial Intelligence, 139, Article 110567. https://doi.org/10.1016/j.engappai.2025.110567
- Zárate-Torres, R., Rey-Sarmiento, C.F., Acosta-Prado, J.C., Gómez-Cruz, N.A., Rodríguez Castro, D.Y., Camargo, J. (2025). Influence of leadership on human–artificial intelligence collaboration. Behavioral Sciences, 15(7), 873. https://doi.org/10.3390/bs15070873
Information About the Authors
Contribution of the authors
Elena Al. Sorokoumova — methodology and idea of research. Anastasia Yu. Kochneva — organization and conduct of research; collection and analysis of data;
writing and registration of the manuscript.
Elena Iv. Cherdymova — processing and interpretation of the results.
All the authors participated in the discussion of the results and agreed on the final text of the manuscript.
Conflict of interest
The authors declare no conflict of interest.
Ethics statement
The study was reviewed and approved by the Ethics Committee of Moscow Pedagogical State University
(report no 9120-ИС, 2026/04/26).
Metrics
Web Views
Whole time: 5
Previous month: 0
Current month: 5
PDF Downloads
Whole time: 1
Previous month: 0
Current month: 1
Total
Whole time: 6
Previous month: 0
Current month: 6