The research in the interaction of the mass media social image and the peculiarities of personal media behavior

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Abstract

The results of the study of the correlation of an individual’s personal ideas about mass media with the organization of social behavior in media environment are represented in this article. The types of an individual’s relation to mass media as well as the types of media consumers in accordance with their dominating motivational orientation: emotionally-centered, communicationcentered, information-centered, sense-centered – are revealed in the study. The research of mass media as an object of social images can demonstrate new approaches to the study of psychological regularity of an individual’s media behavior.

General Information

Keywords: social ideas; mass media; media behavior; types of media consumers.

Journal rubric: Psychology

Article type: scientific article

For citation: Zhizhina M.V. The research in the interaction of the mass media social image and the peculiarities of personal media behavior. Sociosfera = Sociosphera, 2012. no. 2, pp. 43–51. (In Russ., аbstr. in Engl.)

Information About the Authors

Maria V. Zhizhina, PhD in Psychology, Assistant Professor, Assistant Professor of Psychology Chair of Department of Philosophy and Psychology, Saratov State University of N.G. Chernyshevsky,, Saratov, Russia, e-mail: Zhizhina5@mail.ru

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