Young people's attitudes towards their health and blood donation



The article presents the results of theoretical analysis of social and psychological problems of the donation, as well as researches of correlations between youth attitude towards their health and blood donation. The most active and safe donors are typically young volunteers with altruistic attitudes. Therefore, along with the study of altruism as the motive of the donation, an important aspect of the problem is the attitude of young people towards their health. 115 people were involved in an empirical study (39 men and 76 women) aged between 20 and 33 years, with and without experience of blood donation. We analyzed the young people's ideas about the personal qualities of the donor and donation motives. It has been shown that the more young people tend to lead a healthy lifestyle, the more positive their ideas are about the motives and personal qualities of the donor. There is a positive relationship between the youth attitude towards blood donation and its own involvement in donor movement. The more young people are involved in the donation practice, the more positive their evaluation of the motivations and personality traits of donors is. Also a positive relationship between the involvement of young people in the practice of donation and commitment to a healthy lifestyle was found. The study results suggest that the lack of awareness in donation issues is a significant obstacle for the expansion of youth participation in the donor movement.

General Information

Keywords: altruism, donors, blood donation, youth, personal values, motivation, health, healthy lifestyle

Journal rubric: Applied Research and Practice

Article type: scientific article


For citation: Krushelnitskaya O.B., Marinova T.Y., Milekhin A.V. Young people's attitudes towards their health and blood donation. Sotsial'naya psikhologiya i obshchestvo = Social Psychology and Society, 2017. Vol. 8, no. 1, pp. 126–143. DOI: 10.17759/sps.2017080108. (In Russ., аbstr. in Engl.)


  1. Bazarova D.V., Burkin M.M., Ioffe Yu.G. Sotsial’no-psikhologicheskie osobennosti i motivatsiya donorov krovi i potentsial’nykh donorov gemopoeticheskikh stvolovykh kletok [Socio-psychological characteristics and motivation of blood donors and potential donors of hematopoietic stem cells]. Klinicheskaya onkogematologiya [Clinical Oncohema- tology], 2010, t. 3, no. 3, pp. 289—293. (In Russ., abstr. in Engl.).
  2. Berezovskaya R.A. Otnoshenie k zdorov’yu [Attitude to Health]. In Nikiforova G.S. (ed.) Praktikum po psikhologii zdorov’ya [Health Psychology Workshop]. SPb., Publ. Piter, 2005, pp. 100—110.
  3. Informatsionnyi byulleten’ VOZ № 279 [Elektronnyi resurs] [WHO Newsletter № 279] Available at: URL: (Ac- cessed: 10.09.2016).
  4. Korotkova M.N., Talanova A.A. Ob effektivnosti gosudarstvennoi politiki v oblas- ti donorstva krovi i ee komponentov [The effectiveness of the state policy in the field of blood donation and its components]. Molodoi uchenyi [Young Scientist], 2015, no. 18, pp. 416—419.
  5. Lavrova V.A. Sovershenstvovanie agitatsii donorstva krovi i ee komponentov s uchet- om psikhologicheskikh osobennostei donorov krovi. Diss…. kand. med. nauk. [Improving the campaign of blood donation and its components, taking into account the psychological characteristics of blood donors. Ph. D. (Medicine) Diss.]. Saint-Petersburg, 2009. 110 p.
  6. Lavrova V.A., Koloskov A.V. Analiz motivatsionnogo spektra u donorov krovi v Sankt-Peterburge [An analysis of the motivational spectrum in blood donors in St. Pe- tersburg]. Gematologiya i transfuziologiya [Hematology and Blood Transfusion], 2007, no. 52 (1), pp. 26—30.
  7. Marinova T.Yu. Zdorovyi obraz zhizni v strukture zhiznedeyatel’nosti sovremennogo cheloveka [A healthy lifestyle in the structure of life of modern man]. Kul’turologicheskie problemy doshkol’nogo obrazovaniya v polikul’turnom regione: sb. nauch. statei [Cultural problems of pre-school education in a multicultural region: coll. scientific. articles]. Chuvash. gos. ped. un-t. Cheboksary, 2011, pp. 40—42.
  8. Marinova T.Yu. Tsennostnye orientatsii lichnosti: otnoshenie molodezhi k svoemu zdorov’yu [Value orientation of personality: the attitude of young people towards their health]. In O.B. Krushelnitskaya (ed.). Lichnost’ i gruppa v obrazovatel’nom prostranstve: sb. nauch. trudov [Individual and group educational space: Sat. scientific. works.]. Moscow: Publ. MSUPE, 2009, pp. 91—94.
  9. Potapskii V.M., Neminushchaya E.I. Analiticheskie vyvody i puti resheniya problemy do- norstva krovi (komponentov) na osnove sotsiologicheskogo oprosa (anketirovaniya) donorov uchrezhdenii sluzhby krovi DZ gorodov Moskvy [Analytical conclusions and solutions to the problem of blood donation (components) on the basis of a poll (survey) of donor blood service institutions DZ cities of Moscow]. Transfuziologiya [Transfusion]. 2013, t. 14, no. 1, pp. 12—27.
  10. Sotsial’naya psikhologiya obrazovaniya: uchebnoe posobie [Social Psychology of Ed- ucation: A Training Manual]. In Krushel’nitskaya O.B., Sachkova M.E., Shneider L.B. (ed.). Moscow: Publ. Vuzovskii uchebnik, 2015. 320 p.
  11. Abderrahman B.H., Saleh M.Y. Investigating Knowledge and Attitudes of blood do- nors and Barriers concerning blood donation in Jordan. Procedia — Social and Behavioral Sciences, 2014. Vol. 116, issue 21, pp. 2146—2154. doi:10.1016/j.sbspro.2014.01.535.
  12. Alfieri S., Guiddi P., Marta E., Saturni V. Economic crisis and blood donation: How are donors’ motivations changing? Transfusion and Apheresis Science, 2016. Vol. 54, is- sue 3, pp. 396—400. doi: 10.1016/j.transci.2016.03.001.
  13. Buciuniene I., Stoniene L., Blazeviciene A. et al. Experimental Approaches to the Study of Charitable Giving. BMC Public Health, 2006. Vol. 6, p. 166.
  14. Burditt C., Robbins M.L., Paiva A. et al. Motivation for blood donation among Af- rican Americans: developing measures for stage of change, decisional balance, and self- efficacy constructs. Journal of Behavioral Medicine, 2009. Vol. 32, issue 5, pp. 429—442. doi: 10.1007/s10865-009-9214-7.
  15. Bussey-Jones J., Garrett J., Henderson G. et al. The role of race and trust in tissue. Blood Donation for Genetic Research, 2010. Vol. 12, issue 2, pp. 116—121.
  16. Cai F., Wyer Jr. R.S. The impact of mortality salience on the relative effectiveness of donation appeals. Journal of Consumer Psychology, 2015. Vol. 25, issue 1, pp. 101—112. doi: 10.1016/j.jcps.2014.05.005.
  17. Ferguson E., Farrell K., Lawrence C. Blood donation is an act of benevolence rather than altruism. Health Psychology, 2008. Vol. 27, issue 3, pp. 327—336. doi: 10.1037/0278- 6133.27.3.327.
  18. France J.L., France C.R., Carlson B.W., Kessler D.A., Rebosa M., Shaz B.H., Mad- den K., Carey P.M. Motivating first-time, group O blood donors to return: Rationale and design of a randomized controlled trial of a post-donation telephone interview. Contempo- rary Clinical Trials, 2015. Vol. 44, pp. 64—69. doi: 10.1016/j.cct.2015.07.020.
  19. Guéguen N. “Even a donation one time in your live will help…”: The effect of the legitimizing paltry contribution technique on blood donation. Transfusion and Apheresis Science, 2013. Vol. 49, issue 3, pp. 489—493.
  20. Karacan E., Seval G.C., Aktan Z., Ayli M., Palabiyikoglu R. Blood donors and factors im- pacting the blood donation decision: Motives for donating blood in Turkish sample. Transfusion and Apheresis Science, 2013. Vol. 49, issue 3, pp. 468—473. doi: 10.1016/j.transci.2013.04.044.
  21. Marantidou O., Loukopoulou L., Zervou E. et al. Factors that motivate and hinder blood donation in Greece. Transfusion Medicine Reviews, 2007. Vol. 17, issue 6, pp. 443— 450. doi: 10.1111/j.1365-3148.2007.00797.x.
  22. Masser B.M., White K.M., Hyde M.K., Terry D.J. The Psychology of Blood Donation: Current Research and Future Directions. Transfusion Medicine Reviews, 2008. Vol. 22, is- sue 3, pp. 215—233.
  23. Misje A.H., Bosnes V., Gasdal O. et al. Motivation, recruitment and retention of vol- untary non-remunerated blood donors: a survey-based questionnaire study. Vox Sangui- nis, 2005. Vol. 89, issue 4, pp. 236—244. doi: 10.1111/j.1423-0410.2005.00706.x.
  24. Purewal S., van den Akker O. Attitudes and intention to donate acolytes for research. Fertility and Sterility, 2010. Vol. 93, issue 4, pp. 1080—1087.
  25. Shaz B.H., Demmons D.G., Crittenden C.P. et al. Motivators and barriers to blood donation in African American college students. Transfusion and Apheresis Science, 2009. Vol. 41, issue 3, pp. 191—197. doi: 10.1016/j.transci.2009.09.005.
  26. Shenga N., Thankappan K., Kartha C. et al. Analyzing sociodemographic factors amongst blood donors. Journal of Emergencies, Trauma, and Shock, 2010. Vol. 3, issue 1, pp. 21—25.
  27. Toccaceli V., Fagnani C., Nistico L. et al. Research understanding, attitude and aware- ness towards biobanking: a survey among Italian twin participants to a genetic epidemio- logical study. BMC Medical Ethics, 2009. Vol. 10, p. 4. doi: 10.1186/1472-6939-10-4.
  28. Weinberg I., Zarka S., Levy Y. et al. Why would young people donate blood? A sur- vey-based questionnaire study. Vox Sanguinis, 2009. Vol. 96, issue 2, pp. 128—132. doi: 10.1111/j.1423-0410.2008.01137.x.
  29. Zago A., da Silveira M.F., Dumith S.C. Blood donation prevalence and associated fac- tors in Pelotas, Southern Brazil. Revista de Saúde Pública, 2010. Vol. 44, issue 1, pp. 112— 120.
  30. Zanin T.Z., Hersey D.P., Cone D.C., Agrawal P. Tapping into a vital resource: Under- standing the motivators and barriers to blood donation in Sub-Saharan Africa. African Journal of Emergency Medicine, 2016. Vol. 9, pp. 70—79. doi: 10.1016/j.afjem.2016.02.003.

Information About the Authors

Olga B. Krushelnitskaya, PhD in Psychology, Associate Professor, Head of the Department of Theoretical Foundations of Social Psychology, Moscow State University of Psychology and Education, Moscow, Russia, ORCID:, e-mail:

Tatiana Y. Marinova, PhD in Biology, Associate Professor, Dean of the Faculty of Social Psychology, Moscow State University of Psychology and Education, Moscow, Russia, ORCID:, e-mail:

Andrey V. Milekhin, PhD in Psychology, Assistant Professor at the Department of Pedagogical Psychology named after professor V.A. Guruzhapov Faculty of Psychology of Education, Moscow State University of Psychology and Education, Moscow, Russia, ORCID:, e-mail:



Total: 2872
Previous month: 14
Current month: 12


Total: 1653
Previous month: 7
Current month: 3