Values of success in introducing the generation Z student youth

The authors determine the significance of the research of the value bases of the understanding of life activity by the representatives of the young generation for its productive inclusion in the system of social and industrial relations. The authors presented the results of the study of the axiological aspect of the idea of the success of university students belonging to the generation of centenials; The sample of the study was 591 students from three universities in Krasnoyarsk. The significance of success values was revealed by the method of S.A. Pakulina “The motivation for the success of university students.” The results of the study show that students’ perception of success contains a wide range of interrelated values. At the same time, the values of internalized (internally presented) success are of greater importance than the values of externalized (externally presented) success. The overall level of significance of the values of success is given by the cumulative effect of the values of the emotional state, personal success and the values of social significance. The authors describe the risks of such a structure of the axiological aspect of success for young people with a high focus on achievement.

1. Aleksander Dzh. Smysly sotsial’noi zhiznI: Kul’tursotsiologiya [The meanings of social life. A Cultural Sociology]. Moskow: Praksis, 2013. 640 p. (In Russ.).
2. Baturin N.A. Psikhologiya uspekha i neudachI [Psychology of success and failure]. Chelyabinsk: YUUrGU, 1999. 100 p.
3. Belinskaya E.P. Identification models for adolescents and youth: “heroes of our time”. Psikhologicheskie Issledovaniya [Psychological research], 2017. Vol. 10 , no. 54, p. 10. (In Russian, abstr. in English). URL: http://psystudy.ru (Accessed: 18.04.2019).
4. Grebennikova O.V., Khuzeeva G.R., Konchalovskaya M.M., Ayanyan A.N. Social`ny`e predstavleniya i cennostny`e orientacii v kartine mira sovremenny`x podrostkov: mozaika protivorechij. Psixologicheskie issledovaniya [Psychological research], 2017. Vol. 10, no. 53. p. 5. (In Russian, abstr. in English). URL: http://psystudy.ru/index.php/ num/2017v10n53/1428-grebennikova53.html (Accessed: 20.03.2019).
5. Gusel`ceva M.S. Identichnost` v tranzitivnom obshhestve: transformaciya cennostej [The relationship between subjective, objective sleep, anxiety and depression in patients with insomnia, parasomnias, sleep apnea syndrome: a comparative analysis]. Psixologicheskie issledovaniya [Psychological research], 2017. Vol. 10, no. 54, p. 5. (In Russian, abstr. in English). URL: http://psystudy.ru (Accessed: 20.03.2019).
6. Dubovskaya E.M., Kiseleva M.A. Social`naya tranzitivnost` kak faktor formirovaniya cennostnoj struktury` v yunosheskom vozraste [Social transitivity as a factor in the formation of a value structure in adolescence]. Psixologicheskie issledovaniya [Psychological research], 2018. Vol. 11, no. 60. p. 11. (In Russian, abstr. in English). URL: http:// psystudy.ru (Accessed: 20.03.2019).
7. Kondratyev M.D. Social concepts about the success of teenagers with different intragroup status and different levels of intellectual success. Sotsial’naia psikhologiia i obshchestvo [Social Psychology and Society], 2017. Vol. 8, no. 2, pp. 116—130. doi:10.17759/ sps.2017080208. (In Russ., аbstr. in Engl.)
8. Mead M. Kul’tura i mir detstva [Culture and the world of childhood]. Moscow: Nauka, 1988. 429 p. (In Russ.).
9. Nechaev V.D., Durneva A.E. «Tsifrovoe pokoleniE»: psikhologo-pedagogicheskoe issledovanie problemy [“Digital generation”: psychological and pedagogical problem solving]. Pedagogika [Pedagogy], 2018, no. 1, pp. 36—45.
10. Pakulina S.A. Psikhologicheskaya diagnostika motivatsii dostizheniya uspekha studentov v vuze [Psychological diagnostics of the motivation to achieve the success of students in the university]. Izvestiya Rossiiskogo gosudarstvennogo pedagogicheskogo universiteta im. A.I. Gertsena [News of the A.I. Herzen Russian State Pedagogical University]. Saint Petersburg: Publ. Herzen Russian State Pedagogical University, 2008, no. 88, pp. 23—32. (In Russian, abstr. in English).
11. Rapai K. Kak my zhivem, chto pokupaem i pochemu [How we live, what we buy and why]. Moskow: Al’pina Pablisher, 2015, 167 p. (In Russ.)
12. Rzhanova I.E., Alekseeva O.S. Tsennostnye predpochteniya dvukh pokolenii [Value preferences of two generations]. Psikhologicheskie issledovaniya [Psychological research], 2018. Vol. 11, no. 60, p. 6. (In Russian, abstr. in English). URL: http://psystudy.ru (Accessed: 21.03.20 18).
13. Semenova V.V. Sotsial’naya dinamika pokoleniI: problema i real’nost’ [Social dynamics of generations: the problem and reality]. Moskow: Rossiiskaya politicheskaya ehntsiklopediya (ROSSPEHN), 2009. 271 p.
14. Sirotkina I.E., Smit R. «Psikhologicheskoe obshchestvo»: kharakteristika fenomena [“Psychological Society”: a characteristic of the phenomenon]. Psikhologicheskii zhurnaL [Psychological Journal], 2006. Vol. 27, no. 1, pp. 114—121. (In Russian, abstr. in English)
15. Uotson P. Ehpokha pustoty. Kak lyudi nachali zhit’ bez Boga, chem zamenili religiyu i chto iz vsego ehtogo vyshlo [The era of emptiness. How people began to live without God, what replaced religion and what came of it all]. Moscow: Ehksmo, 2017. 830 p. (In Russ.)
16. Fedotova V.A. Values and Attitudes towards Innovation among Different Generations of Russian People. Sotsial’naia psikhologiia i obshchestvo [Social Psychology and Society], 2016. Vol. 7, no. 2, pp. 82—92. doi:10.17759/sps.2016070206. (In Russ., аbstr. in Engl.)
17. Heсkhauzen H. Motivatsiya i deyatel’nost’ [Motivation and activities]. Sankt- Peterburg: Piter; Moskow: Smysl, 2003. 860 p. (In Russ.)
18. Tsymbalenko S.B. Mediinyi portret podrostka dvukhtysyachnykh godov [Media portrait of a teenager of the two thousandth’s]. Moskow: OODO «Liga yunykh zhurnalistov», 2018. 72 p.
19. Shamis E., Nikonov E. Teoriya pokoleniI. Neobyknovennyi IkS [Theory of generations. Unusual X]. Moskow: Universitet «Sinergiya», 2016. 185 p.
20. 30 faktov o sovremennoi rossiiskoi molodezhi [30 facts about contemporary Russian youth]. AdIndex. URL: https://adindex.ru/news/researches/2017/03/10/158487.phtml (data obrashcheniya 02.04.2019).
21. Alkalai Y., Chajut E. Changes over time in digital literacy. Cyberpsychology and Behavior, 2009. Vol. 12 (6). pp. 713—715.
22. Giancola F. The Generation Gap: More Myth than Reality. Human Resource Planning, 2006. Vol. 29 (4), pp. 32—37.
23. Hargittai E. Digital Natives? Variation in internet skills and uses among members of the “net Generation”. Sociological Inquiry, 2010. Vol. 80 (1), pp. 92—113.
24. Howe N., Strauss, W. Generations: The History of America’s Future, 1584 to 2069. New York: William Morrow & Company, 1991. 538 p.
25. Jones C., Ramanau R., Cross S., Healing G. Net generation or Digital Natives: Is there a distinct new generation entering university? Computers and Education, 2010. Vol. 54 (3), pp. 722—732.
26. Kennedy G., Judd T., Dalgarno В., Waycott J. Beyond natives and immigrants: Exploring types of net generation students. Journal of Computer Assisted Learning, 2010. Vol. 26 (5), pp. 332—343.
27. McClelland D.C. Human Motivation. New York, New Rochelle, Melborne, Sidney: Cambridge University Press, 1987. 663 р.
28. Salajan F.D., Schonwetter D.J., Cleghorn B.M. Student and faculty inter-generational digital divide: Fact or fiction? Computers and Education, 2010. Vol. 55(3). pp. 1393—1403.