AI Design in the Development of Digital Ethnocultural Projects on the Mari Language and Literature

This article is devoted to the possibilities of using AI design in the development of digital ethnocultural projects on the Mari language and literature. The paper considers the capabilities of various tools for creating visual design of a product at all stages of project activity. Particular attention is paid to the possibilities of AI design in conducting design research, including the analysis of trends in the visualisation of ethnocultural characteristics, the generation of unique content for the project, and the personalisation of visual solutions. The author notes the positive impact of using AI design in the development of digital projects on the Mari language and literature for the formation of students' competencies in the field of artificial intelligence and the development of creative thinking. The paper emphasises the great importance of this technology in preserving and popularising the ethnocultural heritage of the Mari people among young people. The paper provides examples of AI tools for working with various visual content at all stages of project activity.